Product Management

Implementing Shape Up: A Case Study

There was a time in late 2018 where we were having real trouble shipping the things we had planned to ship within the timeframe we’d estimated. I remember a particularly gnarly project where we wanted to enable our users to book multiple spaces within a given location – instead of being able to book just one space per location at a time. What we’d originally estimated to take roughly 3 sprints ended up taking around 5. Some people on the team will still shudder if you mention “multi-space bookings”.

For context: At store2be, we’re building a platform where brands and live marketing agencies can book promotion spaces in physical locations such as shopping malls, train stations, universities, airports, public spaces and more.

Since then, we’ve started to implement Shape Up – a product development framework developed at Basecamp and put into writing by Ryan Singer a few months ago. For the purpose of this post, I’ll assume familiarity with the framework. If this is your first time hearing of Shape up, you best get started by reading the book (online or PDF) or by listening to some of the podcasts linked here.