Product Management

A DIY Jobs-to-be-Done Workshop

Two weeks ago I participated in a digital JTBD workshop with Bob Moesta and Greg Engle. The workshop was designed for JTBD practitioners who’d had some experience doing this kind of research and wanted to up their interviewing skills. After discovering Bob’s flavour of Jobs-to-be-Done during my parental leave in 2018, I had become enthusiastic for this way of doing product research. But so far, I had been entirely self-taught – based on freely available resources like conference talk recordings, podcasts, blog articles and so on. Since I’d had so much free time during my parental leave, I had enjoyed sifting through a huge mountain of podcast episodes and conference talks. But I know that there are also people who would like to learn about Jobs-to-be-Done, and do so in a more structured way while still leveraging resources that are freely available on the web.