Jobs-to-be-Done Analysis: A Better-Than-Nothing Guide
As I’ve mentioned in my previous post on a DIY JTBD Workshop, there are a lot of great resources freely available on the web about Jobs-to-be-Done interviews. However, I’ve found a surprising lack of material on the analysis steps that ensue after that round of interviews. The Disruptive Voice podcast has an episode in which the debrief is explained roughly, but that’s as much as I could find until recently. That’s why I am going to share the steps we went through at store2be when doing a JTBD analysis project on “Why do brands hire Live Marketing?” from March to June 2020.
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